Read a great book written by a retired 4-star Navy admiral on how important Making your bed every morning is to start off your day in a great way with a solid feeling of accomplishment and pride!
Then as usual, went to YouTube to watch bunch of his speech videos, and in one of the video, he was giving commencement speech to graduating students from a iconic public university in US. He shared its famous motto line as “What starts here changes the world.”
Really like it, so did a little bit research on the leading organizations incl. top companies, universities which I think has significant impacts to the whole world.
So let’s play a little game here — very simple, by just reading these lines of motto, slogan, tagline, mission statements, how many can I identify from which organization WITHOUT Google it :)
3,2,1 Go!
Okay, how did you performed? My score was 6/20 (30%) with below ones:
1. Apple: Think Different
2. BMW: The Ultimate Driving Machine
3. De Beers: A Diamond is Forever
4. Google: Don’t be evil
5. Nike: Just Do It
6. Tesla: To accelerate the world’s transition to sustainable energy
This showed me that 70% of these world wide well known companies and universities really failed to work hard to DIFFERENTIATE themselves from others in one of the MOST important MARKETING job — motto/slogan/mission creation!
In today’s world with exploded information everywhere, a KEY thing that all the organization should focus more is have a Simple, Easy-to-remember, Easy-to-associate tagline.
1. Simple: No More Than 3 words! — Think Different
2. Easy-to-remember: Just Do It!
3. Easy-to-associate: The Ultimate Driving Machine
